Sales & Marketing Manager €80k Full Time

Hotel Talent are seeking a Director of Sales & Marketing for a Hotel Property in Kilkenny. The Director of Sales & Marketing will play a pivotal role in driving revenue growth for the hotel & venue by overseeing all sales and marketing efforts. This individual will be responsible for promoting MICE (Meetings, Incentives, Conferences, and Events) sales, and building lasting corporate relationships. The Sales & Marketing Manager will be responsible for maximising the sales potential and achieving revenue budgets via Events, Hotel Rooms & Conference rooms & Food & Beverage.

Key Responsibilities

• Develop and implement a comprehensive sales strategy to drive revenue across all key revenue streams, including accommodation, weddings, MICE, & leisure experiences.
• Implement digital marketing strategies including social media to communicate offers and drive ROI through the hotel’s website. Monitor performance and liaise with 3rd party partners and hotel stakeholders to improve performance.
• Conduct sales calls and site inspections, including networking events, workshops and FAM trips.
• Strengthen brand identity and ensure consistency across all marketing materials and communications.
• Work closely with external agencies, photographers, and designers to create compelling promotional content.
• Manage the properties website, ensuring optimal user experience, and regular content updates.
• Work with the Director of Sales & Marketing on overall marketing strategy and digital direction for the hotel and take the lead on ad hoc projects, as required.
• Work closely with the Rooms Division Manager and Reservations Team to optimise pricing strategies and occupancy rates.
• Monitor customer feedback and market insights to enhance guest experience and refine marketing approaches.

Candidate Requirements

• Minimum of 2 years’ experience in a senior sales and marketing role within the luxury hospitality, tourism, or events sector in Ireland
• Strong knowledge of digital marketing, CRM systems, and revenue management tools.
• Proven experience in developing and executing sales strategies that deliver measurable revenue growth.
• Strong communication, leadership, and negotiation skills.
• A passion for luxury hospitality and the ability to create meaningful experiences for guests and clients.

HTAL24