Director of Sales & Marketing Full Time

The Director of Sales and Marketing functions as the strategic leader and driver of hotel sales and has responsibility for achieving property revenue goals, & guest satisfaction. You will lead and manage all day-to-day activities related to the proactive sales and marketing function with a focus on building long-term, value-based customer relationships that enable achievement of hotel sales objectives.

• Develop, implement and monitor the annual Sales and Marketing plan for the hotel
• Manage own portfolio of accounts in Corporate, MICE, Business groups, Airlines, Agent, Tour Operator, and Leisure segments in local, regional and global
• Seeking out and secure new corporate and leisure business, in line with the Hotel’s budgetary requirements.
• To participate in and activate the agreed strategy in the annual RFP process in conjunction with the cluster revenue manager to ensure maximum RFP acceptance.
• Seek to maximise all revenue opportunities from existing accounts through strategic planning and effective account management.
• Deliver budgeted room sales in key segments the DOSM has responsibility over: corporate/corporate group/consortia/conference in house/ad hoc tour series and tour series/Airline etc.
• Deliver budgeted M&E sales with focus on food and beverage sales along with yielding room hire 
• Assist with delivering budgeted Food and Beverage sales with specific focus on the restaurant & bar.
• Lead team to identify and develop new business from new accounts. Core focuses on corporate transient, MICE, Social Events, Local Corporate Relationships, MICE agents and airlines.
• Monitor and lead M&E Pipeline analysis identifying gaps vs budget, and actioning as appropriate with the M&E Team.
• Participating and supporting the Sales teams with customer visits, including face to face sales calls, site inspections and familiarization trips, networking events, workshops
• Manage sales projects as per business
• Establishing, implementing and monitoring departmental sales action
• Completing regular SWOT analysis of competitor hotels identifying market threats, pressures and opportunities, ensuring sales activities reflect these, and advising senior management of this market information.
• Manage and undertake local, regional and national key account activities including trade shows, networking events, workshops, presentations and sales
• Promote and represent the hotel professionally and effectively in the domestic and overseas markets through a range of B2B and B2C events including tradeshows and key account workshops and FAM trips.
• Manage sales and marketing projects as per business
• To design, implement, and monitor sales and marketing plans for all Food and Beverage and Meeting and Event outlets
• To promote the hotel’s brand identity in all markets through Marketing Plans, Hotel Website and PR Opportunities
• To develop a high-performing Sales team, and Meeting and Events team, to meet the current and future challenges of the business

Candidate

• Strong Self Management to achieve results and deliver on targets
• Excellent Communication & Leadership skills
• Pro active behaviour when it comes to working with team, clients and colleagues
• Be resourceful and creative when faced with
• Ability to prioritize in a fast-paced
• Previous experience from 4* Hotels in Ireland/Dublin as Director of Sales & Marketing or currently an Assistant Director of Sales & Marketing looking to step up

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