Director of Sales & Marketing – 4* Hotel Full Time NEW

We are seeking an experienced and strategic Director of Sales & Marketing on behalf of our client to lead and grow the sales, marketing, and revenue-generating functions of our 4-star hotel in Dublin City Centre. The ideal candidate will be a commercially astute professional with a proven track record in hospitality sales, brand positioning, and digital marketing. You will be responsible for driving occupancy, increasing market share, and ensuring revenue growth across all segments.

Key Responsibilities

• Develop and implement a comprehensive sales strategy across corporate, leisure, MICE (Meetings, Incentives, Conferences, Events), and OTA (Online Travel Agency) segments.

• Manage and grow existing accounts while actively identifying new business opportunities.

• Lead and motivate the sales team to achieve targets, KPIs, and overall departmental goals.

• Oversee the execution of integrated marketing campaigns across digital and traditional platforms.

• Ensure the hotel’s brand image, tone, and values are consistently communicated across all channels.

• Monitor competitor performance and market trends to inform proactive sales and pricing decisions.

• Maintain strong interdepartmental communication, especially with Rooms Division, F&B, and Events teams.

• Manage the Sales & Marketing budget and ensure cost-effective campaign execution.

Key Competencies

• Strategic thinking and commercial awareness

• Excellent communication and negotiation skills

• Digital and social media marketing literacy

• Strong organisational and project management ability

• Results-oriented with an entrepreneurial mindset

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